Case Study: Exthetics Digital Transformation
Exthetics, a prominent aesthetic clinic, partnered with Webvantage Solutions to enhance its digital footprint. The objective was clear: to elevate the clinic’s online presence with a focus on mobile accessibility, search engine optimisation (SEO), and web accessibility standards.
Challenge
In the competitive field of aesthetic services, standing out in digital search results is paramount. Exthetics faced the challenge of improving its online visibility and user engagement through its website, particularly on mobile devices, which are increasingly becoming the primary means of internet access for many users.
Solution
Webvantage Solutions undertook a comprehensive approach to redesign Exthetics’ website with a mobile-first perspective. The new design prioritised ease of navigation on mobile devices, faster loading times, and an intuitive user interface to cater to the mobile user’s needs. SEO and accessibility were central to the development process, ensuring that the site adhered to the latest best practices and guidelines. This included optimising content for relevant keywords, improving site structure for search engine crawling, and ensuring compliance with web accessibility standards to accommodate users with disabilities.
Results
The results of the digital transformation were remarkable:
- Increased Visibility: The website saw a significant increase in visibility for targeted keywords, with a 354% improvement in overall visibility for 100 key search terms, showcasing the effectiveness of the SEO strategy.
- Improved Ranking Distribution: The number of keywords ranking in the top 3, top 10, and top 20 search results saw substantial increases, reflecting the enhanced online presence of Exthetics.
- Competitive Edge: Compared to competitors, Exthetics achieved superior rankings for several key search terms, highlighting the success of the digital strategy in positioning the clinic as a leading choice for aesthetic services.
Conclusion
The strategic focus on mobile accessibility, SEO, and web accessibility standards has not only enhanced Exthetics’ digital presence but also established a robust online platform that drives user engagement and business growth. This case study demonstrates Webvantage Solutions’ expertise in delivering digital solutions that meet the evolving needs of businesses and their customers.
